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1 Creativity
Put in this bald way, these aims sound utopian. How utopian they areor rather, how imminent their realization-depends on how broadly or narrowly we interpret the term "creative." If we are willing to regard all human complex problem solving as creative, then-as we will point out-successful programs for problem solving mechanisms that simulate human problem solvers already exist, and a number of their general characteristics are known. If we reserve the term "creative" for activities like discovery of the special theory of relativity or the composition of Beethoven's Seventh Symphony, then no example of a creative mechanism exists at the present time. (Simon, 1979, pp. 144-145)Among the questions that can now be given preliminary answers in computational terms are the following: how can ideas from very different sources be spontaneously thought of together? how can two ideas be merged to produce a new structure, which shows the influence of both ancestor ideas without being a mere "cut-and-paste" combination? how can the mind be "primed," so that one will more easily notice serendipitous ideas? why may someone notice-and remember-something fairly uninteresting, if it occurs in an interesting context? how can a brief phrase conjure up an entire melody from memory? and how can we accept two ideas as similar ("love" and "prove" as rhyming, for instance) in respect of a feature not identical in both? The features of connectionist AI models that suggest answers to these questions are their powers of pattern completion, graceful degradation, sensitization, multiple constraint satisfaction, and "best-fit" equilibration.... Here, the important point is that the unconscious, "insightful," associative aspects of creativity can be explained-in outline, at least-by AI methods. (Boden, 1996, p. 273)There thus appears to be an underlying similarity in the process involved in creative innovation and social independence, with common traits and postures required for expression of both behaviors. The difference is one of product-literary, musical, artistic, theoretical products on the one hand, opinions on the other-rather than one of process. In both instances the individual must believe that his perceptions are meaningful and valid and be willing to rely upon his own interpretations. He must trust himself sufficiently that even when persons express opinions counter to his own he can proceed on the basis of his own perceptions and convictions. (Coopersmith, 1967, p. 58)he average level of ego strength and emotional stability is noticeably higher among creative geniuses than among the general population, though it is possibly lower than among men of comparable intelligence and education who go into administrative and similar positions. High anxiety and excitability appear common (e.g. Priestley, Darwin, Kepler) but full-blown neurosis is quite rare. (Cattell & Butcher, 1970, p. 315)he insight that is supposed to be required for such work as discovery turns out to be synonymous with the familiar process of recognition; and other terms commonly used in the discussion of creative work-such terms as "judgment," "creativity," or even "genius"-appear to be wholly dispensable or to be definable, as insight is, in terms of mundane and well-understood concepts. (Simon, 1989, p. 376)From the sketch material still in existence, from the condition of the fragments, and from the autographs themselves we can draw definite conclusions about Mozart's creative process. To invent musical ideas he did not need any stimulation; they came to his mind "ready-made" and in polished form. In contrast to Beethoven, who made numerous attempts at shaping his musical ideas until he found the definitive formulation of a theme, Mozart's first inspiration has the stamp of finality. Any Mozart theme has completeness and unity; as a phenomenon it is a Gestalt. (Herzmann, 1964, p. 28)Great artists enlarge the limits of one's perception. Looking at the world through the eyes of Rembrandt or Tolstoy makes one able to perceive aspects of truth about the world which one could not have achieved without their aid. Freud believed that science was adaptive because it facilitated mastery of the external world; but was it not the case that many scientific theories, like works of art, also originated in phantasy? Certainly, reading accounts of scientific discovery by men of the calibre of Einstein compelled me to conclude that phantasy was not merely escapist, but a way of reaching new insights concerning the nature of reality. Scientific hypotheses require proof; works of art do not. Both are concerned with creating order, with making sense out of the world and our experience of it. (Storr, 1993, p. xii)The importance of self-esteem for creative expression appears to be almost beyond disproof. Without a high regard for himself the individual who is working in the frontiers of his field cannot trust himself to discriminate between the trivial and the significant. Without trust in his own powers the person seeking improved solutions or alternative theories has no basis for distinguishing the significant and profound innovation from the one that is merely different.... An essential component of the creative process, whether it be analysis, synthesis, or the development of a new perspective or more comprehensive theory, is the conviction that one's judgment in interpreting the events is to be trusted. (Coopersmith, 1967, p. 59)In the daily stream of thought these four different stages [preparation; incubation; illumination or inspiration; and verification] constantly overlap each other as we explore different problems. An economist reading a Blue Book, a physiologist watching an experiment, or a business man going through his morning's letters, may at the same time be "incubating" on a problem which he proposed to himself a few days ago, be accumulating knowledge in "preparation" for a second problem, and be "verifying" his conclusions to a third problem. Even in exploring the same problem, the mind may be unconsciously incubating on one aspect of it, while it is consciously employed in preparing for or verifying another aspect. (Wallas, 1926, p. 81)he basic, bisociative pattern of the creative synthesis [is] the sudden interlocking of two previously unrelated skills, or matrices of thought. (Koestler, 1964, p. 121)11) The Earliest Stages in the Creative Process Involve a Commerce with DisorderEven to the creator himself, the earliest effort may seem to involve a commerce with disorder. For the creative order, which is an extension of life, is not an elaboration of the established, but a movement beyond the established, or at least a reorganization of it and often of elements not included in it. The first need is therefore to transcend the old order. Before any new order can be defined, the absolute power of the established, the hold upon us of what we know and are, must be broken. New life comes always from outside our world, as we commonly conceive that world. This is the reason why, in order to invent, one must yield to the indeterminate within him, or, more precisely, to certain illdefined impulses which seem to be of the very texture of the ungoverned fullness which John Livingston Lowes calls "the surging chaos of the unexpressed." (Ghiselin, 1985, p. 4)New life comes always from outside our world, as we commonly conceive our world. This is the reason why, in order to invent, one must yield to the indeterminate within him, or, more precisely, to certain illdefined impulses which seem to be of the very texture of the ungoverned fullness which John Livingston Lowes calls "the surging chaos of the unexpressed." Chaos and disorder are perhaps the wrong terms for that indeterminate fullness and activity of the inner life. For it is organic, dynamic, full of tension and tendency. What is absent from it, except in the decisive act of creation, is determination, fixity, and commitment to one resolution or another of the whole complex of its tensions. (Ghiselin, 1952, p. 13)[P]sychoanalysts have principally been concerned with the content of creative products, and with explaining content in terms of the artist's infantile past. They have paid less attention to examining why the artist chooses his particular activity to express, abreact or sublimate his emotions. In short, they have not made much distinction between art and neurosis; and, since the former is one of the blessings of mankind, whereas the latter is one of the curses, it seems a pity that they should not be better differentiated....Psychoanalysis, being fundamentally concerned with drive and motive, might have been expected to throw more light upon what impels the creative person that in fact it has. (Storr, 1993, pp. xvii, 3)A number of theoretical approaches were considered. Associative theory, as developed by Mednick (1962), gained some empirical support from the apparent validity of the Remote Associates Test, which was constructed on the basis of the theory.... Koestler's (1964) bisociative theory allows more complexity to mental organization than Mednick's associative theory, and postulates "associative contexts" or "frames of reference." He proposed that normal, non-creative, thought proceeds within particular contexts or frames and that the creative act involves linking together previously unconnected frames.... Simonton (1988) has developed associative notions further and explored the mathematical consequences of chance permutation of ideas....Like Koestler, Gruber (1980; Gruber and Davis, 1988) has based his analysis on case studies. He has focused especially on Darwin's development of the theory of evolution. Using piagetian notions, such as assimilation and accommodation, Gruber shows how Darwin's system of ideas changed very slowly over a period of many years. "Moments of insight," in Gruber's analysis, were the culminations of slow long-term processes.... Finally, the information-processing approach, as represented by Simon (1966) and Langley et al. (1987), was considered.... [Simon] points out the importance of good problem representations, both to ensure search is in an appropriate problem space and to aid in developing heuristic evaluations of possible research directions.... The work of Langley et al. (1987) demonstrates how such search processes, realized in computer programs, can indeed discover many basic laws of science from tables of raw data.... Boden (1990a, 1994) has stressed the importance of restructuring the problem space in creative work to develop new genres and paradigms in the arts and sciences. (Gilhooly, 1996, pp. 243-244; emphasis in original)Historical dictionary of quotations in cognitive science > Creativity
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2 urge
1. transitive verb1)we urged him to reconsider — wir rieten ihm dringend, es sich (Dat.) noch einmal zu überlegen
urge something [on or upon somebody] — [jemanden] zu etwas drängen
urge caution/patience [on or upon somebody] — [jemanden] zur Vorsicht/Geduld mahnen
urge on or upon somebody the need for something/for doing something — jemandem die Notwendigkeit einer Sache/die Notwendigkeit, etwas zu tun, ans Herz legen
urge that something [should] be done — darauf dringen, dass etwas getan wird
2) (drive on) [an]treiben2. nounurge forward/onward — vorwärts treiben; (fig.) treiben
Trieb, derhave/feel an/the urge to do something — den Drang verspüren, etwas zu tun
resist the urge to do something — dem [inneren] Drang widerstehen, etwas zu tun
Phrasal Verbs:- academic.ru/93379/urge_on">urge on* * *[ə:‹] 1. verb1) (to try to persuade or request earnestly (someone to do something): He urged her to drive carefully; `Come with me,' he urged.) drängen2) (to try to convince a person of (eg the importance of, or necessity for, some action): He urged (on them) the necessity for speed.) Nachdruck legen auf2. noun(a strong impulse or desire: I felt an urge to hit him.) der Drang- urge on* * *[ɜ:ʤ, AM ɜ:rʤ]I. n (strong desire) Verlangen nt, [starkes] Bedürfnis ( for nach + dat); (compulsion) Drang m ( for nach + dat); PSYCH Trieb ma violent \urge came over him ihn überkam ein heftiges Verlangenif you get the \urge to go out tonight, give me a ring ruf mich an, wenn du heute Abend Lust bekommst, auszugehenirresistible \urge unwiderstehliches Verlangensexual \urge Sexual-/Geschlechtstrieb mto control/repress an \urge einen Trieb kontrollieren/unterdrückento give in [or way] to the \urge to do sth dem Verlangen, etw zu tun, nicht widerstehen könnenII. vt1. (press)▪ to \urge sb somewhere:▪ to \urge sb [into doing sth] jdn antreiben [o drängen] [, etw zu tun]to \urge dogs/horses Hunde/Pferde antreiben▪ to \urge sb [to do sth] jdn drängen [o eindringlich bitten] [, etw zu tun]3. (seriously advocate)“don't have anything more to do with him!” her mother \urged „gib dich nicht mehr mit ihm ab!“ mahnte sie ihre Mutter eindringlichwe \urged that the plans be submitted immediately wir drängten darauf, die Pläne sofort weiterzuleitenI \urge you to take the time to reconsider your decision ich rate Ihnen dringend, sich die Zeit zu nehmen, Ihren Beschluss zu überdenkento \urge caution/vigilance zur Vorsicht/Wachsamkeit mahnento \urge peace sich akk für den Frieden einsetzenshe \urged on him the importance of remaining polite at all times sie versuchte, ihm klarzumachen, wie wichtig es ist, immer höflich zu bleibento \urge self-discipline on sb jdn zur Selbstdisziplin [er]mahnenIII. vi* * *[ɜːdZ]1. n(= need) Verlangen nt, Bedürfnis nt; (= drive) Drang m no pl; (physical, sexual) Trieb mto feel the urge to do sth — das Bedürfnis verspüren, etw zu tun
an urge to steal it came over me — der Drang, es zu stehlen, überkam mich
creative urges — Schaffensdrang m, Kreativität f
come and stay with us if you get the urge (inf) — komm uns besuchen, wenn du Lust hast
2. vt1) (= try to persuade) sb eindringlich bittento urge sb to accept/join in/come along — jdn drängen, anzunehmen/mitzumachen/mitzukommen
he needed no urging —
do it now! he urged — tun Sies jetzt!, drängte er
2)to urge sb onward/back — jdn vorwärtstreiben or weitertreiben/zurücktreiben
3) (= advocate) measure etc, acceptance drängen auf (+acc)to urge that sth should be done — darauf drängen, dass etw getan wird
to urge sth ( up)on sb — jdm etw eindringlich nahelegen
to urge caution/restraint — zur Vorsicht/Zurückhaltung mahnen
* * *A v/t2. fig jemanden drängen, dringend bitten oder auffordern, jemandem dringend raten, in jemanden dringen ( alle:to do zu tun):he urged me not to accept the offer er riet mir dringend davon ab, das Angebot anzunehmenbe urged to do sth sich genötigt sehen, etwas zu tun;be urged by necessity der Not gehorchen4. drängen oder dringen auf (akk), sich (nachdrücklich) einsetzen für, (hartnäckig) bestehen auf (dat)5. Nachdruck legen auf (akk):urge sth on sb jemandem etwas eindringlich vor Augen führen, jemandem etwas einschärfen;he urged the necessity for immediate action er drängte auf sofortige Maßnahmen7. eine Sache vorantreiben, energisch verfolgen8. ein Projekt etc beschleunigenB v/i1. drängen, antreibenurge against sich nachdrücklich aussprechen gegenC surge to smoke Rauchverlangen n2. Inbrunst f:* * *1. transitive verb1)urge somebody to do something — jemanden drängen, etwas zu tun
we urged him to reconsider — wir rieten ihm dringend, es sich (Dat.) noch einmal zu überlegen
urge something [on or upon somebody] — [jemanden] zu etwas drängen
urge caution/patience [on or upon somebody] — [jemanden] zur Vorsicht/Geduld mahnen
urge on or upon somebody the need for something/for doing something — jemandem die Notwendigkeit einer Sache/die Notwendigkeit, etwas zu tun, ans Herz legen
urge that something [should] be done — darauf dringen, dass etwas getan wird
2) (drive on) [an]treiben2. nounurge forward/onward — vorwärts treiben; (fig.) treiben
Trieb, derhave/feel an/the urge to do something — den Drang verspüren, etwas zu tun
resist the urge to do something — dem [inneren] Drang widerstehen, etwas zu tun
Phrasal Verbs:- urge on* * *v.dringend bitten ausdr.drängen v. n.Drang ¨-e m. -
3 urge
ə:‹ 1. verb1) (to try to persuade or request earnestly (someone to do something): He urged her to drive carefully; `Come with me,' he urged.) be innstendig, presse på, anmode2) (to try to convince a person of (eg the importance of, or necessity for, some action): He urged (on them) the necessity for speed.) be inntrengende/innstendig2. noun(a strong impulse or desire: I felt an urge to hit him.) trang, drift, lyst- urge ondrive--------tilskyndeIsubst. \/ɜːdʒ\/1) trang, drift, begjær, sterk lengsel2) drivkraftIIverb \/ɜːdʒ\/1) presse, drive, skynde på, spore2) (prøve å) overtale, be inntrengende, anmode3) ivre for, anbefale4) fremholde, understreke, betone5) ( om bevis og unnskyldning e.l.) fremføre, forelegge, henvise tilurge against frarådeurge itself upon ( om tanke e.l.) tvinge seg påurge someone on oppmuntre noen (til å fortsette), oppmuntre noen til å oppnå suksess -
4 urge
1. n обыкн. sing побуждение, побудительный мотивcreative urge — творческий порыв, творческое настроение
2. v понуждать, гнать, подгонять3. v побуждать, заставлятьthree general purposes have urged me to the task — три главных цели заставили меня заняться этим вопросом
4. v подстрекать, науськивать5. v убеждать, настаивать; настоятельно проситьwe urged him to take steps — мы настаивали на том, чтобы он принял меры
6. v уговаривать; навязывать7. v выдвигать; отстаивать; продвигать8. v доводить до сведения9. v надоедать, докучать10. v тех. форсироватьСинонимический ряд:1. drive (noun) appetite; appetition; craving; desire; drive; force; hunger; influence; longing; lust; passion; push; yearning2. stimulus (noun) impulse; itch; reflex; stimulus3. advise (verb) advise; advocate; counsel; exhort; recommend4. allege (verb) allege; assert; asseverate; aver; declare; insist upon; maintain5. implore (verb) beg; beseech; entreat; implore; importune; induce; persuade; request; solicit6. press (verb) egg on; goad; insist; press; pressure; prick; prod; prompt; propel; sic7. push (verb) drive; force; hasten; impel; push8. spur (verb) activate; animate; incite; instigate; move; spur; stimulateАнтонимический ряд:command; discourage; force; hinder; hold; inhibit; obstruct; repress; repulsion; restrain; retain -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 urge
ə:‹
1. verb1) (to try to persuade or request earnestly (someone to do something): He urged her to drive carefully; `Come with me,' he urged.) exhortar, incitar2) (to try to convince a person of (eg the importance of, or necessity for, some action): He urged (on them) the necessity for speed.) insistir
2. noun(a strong impulse or desire: I felt an urge to hit him.) impulso, deseo- urge onurge1 n impulso / ganasurge2 vb animar / recomendar vivamente / instartr[ɜːʤ]1 impulso, deseo1 encarecer, preconizar, instar, insistir3 (encourage) animar■ the mother urged the child to take part in the play la madre animó al niño a que participara en la obra\SMALLIDIOMATIC EXPRESSION/SMALLto urge somebody on darle cuerda a alguien1) press: instar, apremiar, insistirwe urged him to come: insistimos en que viniera2) advocate: recomendar, abogar por3)to urge on : animar, alentarurge n: impulso m, ganas fpl, compulsión fv.• afanar v.• ahincar v.• apremiar v.• arrastrar v.• azuzar v.• calentar v.• hostigar v.• impeler v.• incitar v.• instar v.• perorar v.• requerir v.n.• impulso s.m.• instinto s.m.• prurito s.m.
I ɜːrdʒ, ɜːdʒnoun ganas fpl, impulso mthe creative urge — el impulso creativo or creador
sexual urges — impulsos mpl sexuales
II
to urge somebody to + INF — instar a alguien a que (+ subj) (frml), pedirle* a alguien con insistencia que (+ subj)
Phrasal Verbs:- urge on[ɜːdʒ]1.N impulso m ; (sexual etc) deseo mthe urge to write — el deseo apremiante de escribir, la ambición de hacerse escritor
to feel an urge to do sth — sentir fuertes deseos or ganas de hacer algo
to get or have the urge (to do sth): when you get or have the urge to eat something exotic... — cuando te entren ganas de comer algo exótico
2. VT1) (=try to persuade) animar, alentarto urge sb to do sth — animar or instar a algn a hacer algo
2) (=advocate) recomendar, abogar porto urge sth on or upon sb — insistir en algo con algn
- urge on* * *
I [ɜːrdʒ, ɜːdʒ]noun ganas fpl, impulso mthe creative urge — el impulso creativo or creador
sexual urges — impulsos mpl sexuales
II
to urge somebody to + INF — instar a alguien a que (+ subj) (frml), pedirle* a alguien con insistencia que (+ subj)
Phrasal Verbs:- urge on -
7 CVD
1) Компьютерная техника: China Video Disc, Clear Visual Difference, Constant Velocity Drive2) Авиация: control valve detent3) Медицина: сердечно-сосудистые заболевания4) Военный термин: central vehicles depot7) Автомобильный термин: cylinder valve deactivation, Constant Volume Damper, Constantly Variable Damping8) Оптика: compact videodisc9) Сокращение: Central Vehicle Depot, Compact Video Disc10) Физиология: Cerebrovascular Disease11) Фото: Creative Visual Dynamics12) Вычислительная техника: compact video disk13) Гинекология: сердечнососудистое заболевание (cardiovascular disease), ССЗ (сердечно-сосудистое заболевание CVD - cardiovascular disease)14) Кристаллография: метод химического осаждения из газовой фазы15) Солнечная энергия: химическое осаждение из газовой фазы16) ЕБРР: компенсирующая таможенная пошлина (см. countervailing duty)17) Полимеры: chemical vapor deposition18) Автоматика: chemically vapor-deposited19) Ядерная физика: Chemical Vapour Deposition20) Авиационная медицина: cardiovascular disease21) Макаров: cathode voltage drop, химическое парофазное осаждение22) Золотодобыча: Knelson continuous-variable discharge concentrator, continuous-variable discharge, поточно-переменный концентратор CVD (- производства Knelson), поточно-переменный концентратор, continuous-variable discharge concentrator23) Электротехника: current/voltage diagram24) Международная торговля: Countervailing Duty -
8 cvd
1) Компьютерная техника: China Video Disc, Clear Visual Difference, Constant Velocity Drive2) Авиация: control valve detent3) Медицина: сердечно-сосудистые заболевания4) Военный термин: central vehicles depot7) Автомобильный термин: cylinder valve deactivation, Constant Volume Damper, Constantly Variable Damping8) Оптика: compact videodisc9) Сокращение: Central Vehicle Depot, Compact Video Disc10) Физиология: Cerebrovascular Disease11) Фото: Creative Visual Dynamics12) Вычислительная техника: compact video disk13) Гинекология: сердечнососудистое заболевание (cardiovascular disease), ССЗ (сердечно-сосудистое заболевание CVD - cardiovascular disease)14) Кристаллография: метод химического осаждения из газовой фазы15) Солнечная энергия: химическое осаждение из газовой фазы16) ЕБРР: компенсирующая таможенная пошлина (см. countervailing duty)17) Полимеры: chemical vapor deposition18) Автоматика: chemically vapor-deposited19) Ядерная физика: Chemical Vapour Deposition20) Авиационная медицина: cardiovascular disease21) Макаров: cathode voltage drop, химическое парофазное осаждение22) Золотодобыча: Knelson continuous-variable discharge concentrator, continuous-variable discharge, поточно-переменный концентратор CVD (- производства Knelson), поточно-переменный концентратор, continuous-variable discharge concentrator23) Электротехника: current/voltage diagram24) Международная торговля: Countervailing Duty -
9 system
1) система2) устройствоАнгло-русский словарь по полиграфии и издательскому делу > system
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10 ECD
1) Военный термин: Engineering Change Decision, Exercise Control Directorate, earliest completion date, electronic communications division, electronic components and devices, environmental conditions determination2) Техника: electric control drive, electro chromic display, electrochemical debarring, electron capture device, electron current detector, entry corridor display, envelope cycle difference, электрохромное устройство, electro chromic device, electro-chromic device, electrochromic device3) Юридический термин: Essex County Detective4) Металлургия: эффективная глубина цементированного слоя (effective case depth)5) Физика: Energy Conversion Devices6) Физиология: Extreme Crash Diet7) Вычислительная техника: Edit/Compile/Debug, редактирование/компиляция/отладка, Energy Conversion Devices (Hersteller, OUM)8) Нефть: equivalent circulating density, equivalent circulation density, equivalent circulation density management, эквивалентная плотность циркуляции бурового раствора (параметр; equivalent circulating density)10) Банковское дело: депозитный сертификат в евровалюте (eurocertificate of deposit)11) Реклама: Executive Creative Director (креативный директор)12) Деловая лексика: Envision Clarify And Deliver, европейский депозитный сертификат (Euro certificate of deposit)13) Бурение: эквивалентная плотность циркуляции (equivalent circulating density), equivalent mud weight ((Phydr+Ppr loss)/TVD), ЭЦП (equivalent circulating density), эквивалентная плотность циркулирующего бурового раствора, эквивалентная циркуляционная плотность14) Инвестиции: eurocertificate of deposit15) Сетевые технологии: Early Congestion Detection16) Медицинская техника: endocardial cushion defect (ЭхоКГ)17) Химическое оружие: electron capture defector, electron capture detector18) Макаров: electrochromic display, electronic circular dichroism, emergency-constrained dispatch, energy conversion device19) Расширение файла: Enhanced Color Display, Enhanced Compact Disk20) Молекулярная биология: Extracellular domain21) Международная торговля: Exporter Counseling Division -
11 Ecd
1) Военный термин: Engineering Change Decision, Exercise Control Directorate, earliest completion date, electronic communications division, electronic components and devices, environmental conditions determination2) Техника: electric control drive, electro chromic display, electrochemical debarring, electron capture device, electron current detector, entry corridor display, envelope cycle difference, электрохромное устройство, electro chromic device, electro-chromic device, electrochromic device3) Юридический термин: Essex County Detective4) Металлургия: эффективная глубина цементированного слоя (effective case depth)5) Физика: Energy Conversion Devices6) Физиология: Extreme Crash Diet7) Вычислительная техника: Edit/Compile/Debug, редактирование/компиляция/отладка, Energy Conversion Devices (Hersteller, OUM)8) Нефть: equivalent circulating density, equivalent circulation density, equivalent circulation density management, эквивалентная плотность циркуляции бурового раствора (параметр; equivalent circulating density)10) Банковское дело: депозитный сертификат в евровалюте (eurocertificate of deposit)11) Реклама: Executive Creative Director (креативный директор)12) Деловая лексика: Envision Clarify And Deliver, европейский депозитный сертификат (Euro certificate of deposit)13) Бурение: эквивалентная плотность циркуляции (equivalent circulating density), equivalent mud weight ((Phydr+Ppr loss)/TVD), ЭЦП (equivalent circulating density), эквивалентная плотность циркулирующего бурового раствора, эквивалентная циркуляционная плотность14) Инвестиции: eurocertificate of deposit15) Сетевые технологии: Early Congestion Detection16) Медицинская техника: endocardial cushion defect (ЭхоКГ)17) Химическое оружие: electron capture defector, electron capture detector18) Макаров: electrochromic display, electronic circular dichroism, emergency-constrained dispatch, energy conversion device19) Расширение файла: Enhanced Color Display, Enhanced Compact Disk20) Молекулярная биология: Extracellular domain21) Международная торговля: Exporter Counseling Division -
12 ecd
1) Военный термин: Engineering Change Decision, Exercise Control Directorate, earliest completion date, electronic communications division, electronic components and devices, environmental conditions determination2) Техника: electric control drive, electro chromic display, electrochemical debarring, electron capture device, electron current detector, entry corridor display, envelope cycle difference, электрохромное устройство, electro chromic device, electro-chromic device, electrochromic device3) Юридический термин: Essex County Detective4) Металлургия: эффективная глубина цементированного слоя (effective case depth)5) Физика: Energy Conversion Devices6) Физиология: Extreme Crash Diet7) Вычислительная техника: Edit/Compile/Debug, редактирование/компиляция/отладка, Energy Conversion Devices (Hersteller, OUM)8) Нефть: equivalent circulating density, equivalent circulation density, equivalent circulation density management, эквивалентная плотность циркуляции бурового раствора (параметр; equivalent circulating density)10) Банковское дело: депозитный сертификат в евровалюте (eurocertificate of deposit)11) Реклама: Executive Creative Director (креативный директор)12) Деловая лексика: Envision Clarify And Deliver, европейский депозитный сертификат (Euro certificate of deposit)13) Бурение: эквивалентная плотность циркуляции (equivalent circulating density), equivalent mud weight ((Phydr+Ppr loss)/TVD), ЭЦП (equivalent circulating density), эквивалентная плотность циркулирующего бурового раствора, эквивалентная циркуляционная плотность14) Инвестиции: eurocertificate of deposit15) Сетевые технологии: Early Congestion Detection16) Медицинская техника: endocardial cushion defect (ЭхоКГ)17) Химическое оружие: electron capture defector, electron capture detector18) Макаров: electrochromic display, electronic circular dichroism, emergency-constrained dispatch, energy conversion device19) Расширение файла: Enhanced Color Display, Enhanced Compact Disk20) Молекулярная биология: Extracellular domain21) Международная торговля: Exporter Counseling Division -
13 go for
transitive verb1) (go to fetch)go for somebody/something — jemanden/etwas holen
2) (apply to)go for somebody/something — für jemanden/etwas gelten
that goes for me too — das gilt auch für mich; ich auch
3) (like)go for somebody/something — jemanden/etwas gut finden. See also academic.ru/31516/go">go 1. 15); going 2. 5)
* * *(to attack physically or in words: The two dogs went for each other as soon as they met.) losgehen auf* * *◆ go forvi1. (fetch)2. (try to achieve)\go for for it! nichts wie ran! famhe was shown the red card for \go foring for the man er bekam die Rote Karte, weil er gegen den Mann gingif I were you I'd \go for for it ich an deiner Stelle würde zugreifento \go for for broke aufs Ganze gehen fam3. (choose)that's the sofa I'd \go for for ich würde dieses Sofa nehmen4. (attack)5. (be true for)what Mary just said \go fores for me too was Mary gerade gesagt hat, gilt auch für michall my pious resolutions went for nothing aus all meinen frommen Vorsätzen wurde nichts7. (believe)▪ to \go for for sth etw glaubenthey told me that... but I don't \go for for that sie sagten, dass..., aber das kaufe ich ihnen nicht ab fam8. (have as advantage)he's got real talent and creative ideas \go foring for him, but... für ihn sprechen sein großes Talent und seine kreativen Ideen, aber...this film has absolutely nothing \go foring for it an diesem Film gibt es absolut nichts Positives9. (do)to \go for for a drive [ein bisschen] rausfahren famto \go for for a newspaper eine Zeitung holen gehento \go for for a sail/swim/walk segeln/schwimmen/spazieren gehen* * *go for v/i1. holen (gehen)2. eine Probefahrt, einen Spaziergang etc machen3. a) gelten als oder für, betrachtet werden als4. streben nach, sich bemühen um, nachjagen (dat):he has everything going for him er hat alles, was man sich nur wünschen kann5. umga) stehen auf (akk), schwärmen für, begeistert sein vonb) verknallt in jemanden sein6. a) losgehen auf (akk), sich stürzen auf (akk):go for him! fass (ihn)!;go too fast for the first 200 yards SPORT die ersten 200 Yards zu schnell angehen;go for the shot (Tennis) in den Schlag hineingehenb) herziehen über (akk)* * *transitive verbgo for somebody/something — jemanden/etwas holen
2) (apply to)go for somebody/something — für jemanden/etwas gelten
that goes for me too — das gilt auch für mich; ich auch
3) (like) -
14 get
ɡetpast tense - got; verb1) (to receive or obtain: I got a letter this morning.) få2) (to bring or buy: Please get me some food.) bringe, hente, kjøpe, skaffe3) (to (manage to) move, go, take, put etc: He couldn't get across the river; I got the book down from the shelf.) bevege seg, komme, rekke, ta, legge4) (to cause to be in a certain condition etc: You'll get me into trouble.) få til å, sørge for at5) (to become: You're getting old.) bli6) (to persuade: I'll try to get him to go.) få til å, overtale7) (to arrive: When did they get home?) (an)komme8) (to succeed (in doing) or to happen (to do) something: I'll soon get to know the neighbours; I got the book read last night.) få, lære å9) (to catch (a disease etc): She got measles last week.) få10) (to catch (someone): The police will soon get the thief.) få tak i, fange11) (to understand: I didn't get the point of his story.) skjønne/få tak i poenget•- getaway- get-together
- get-up
- be getting on for
- get about
- get across
- get after
- get ahead
- get along
- get around
- get around to
- get at
- get away
- get away with
- get back
- get by
- get down
- get down to
- get in
- get into
- get nowhere
- get off
- get on
- get on at
- get out
- get out of
- get over
- get round
- get around to
- get round to
- get there
- get through
- get together
- get up
- get up tobli--------få--------henteIsubst. \/ɡet\/1) ( foreldet om dyr) avkom2) (brit., hverdagslig) tosk, idiot3) (austr., newzealandsk, hverdagslig) fluktget up and go ( hverdagslig) ambisjon, initiativII1) få, motta2) skaffe seg3) (om sykdom, lidelse) pådra seg, få4) ( om fordeler e.l.) oppnå, få5) hente, skaffe til veie• will you get me a drink, please?6) finne, få, ha (på et gitt sted eller i en gitt situasjon)• for someone used to the weather we get in Norway, it shouldn't be too bad7) ( om transportmidler) ta, kjøre med, rekke, nå8) ( matematikk) få• what do you get if you subtract sixteen from twenty-eight?9) ( som reaksjon på ringesignal) åpne (døren), ta (telefonen)10) bli11) få sjanse til, få anledning til12) ( om transportmidler) komme, ankomme• what time does the plane get here?13) ( om situasjoner) få opp i, sette14) komme (fra et sted til et annet), komme seg15) anholde, ta til fange16) treffe, slå• you got me right in the eye!17) ( hverdagslig) straffe, skade, drepe• my big brother will get you for this!18) ( hverdagslig) irritere, plage19) ( hverdagslig) more• you have got me now, I have no idea what to say or do21) forstå• what does it mean? I just don't get it22) ( gammeldags) tilegne seg, lærefor getting on ( om tid) i nærmere, i bortimotget about sette i gang medla oss sette i gang med arbeidet reise rundt, røre på seg, forflytte seg( om pasient) være oppe ( om rykte) komme ut, spre segget above oneself ( hverdagslig) briske seg, være brautende, bli høy på pæraget abroad ( om rykte) komme ut, spre segget across (to) ( hverdagslig) gå inn (hos), gå hjem (blant), finne gehør (hos), nå frem (til)irritere, forarge, ergreget across the footlights ( teater) nå frem til publikumget across with komme på kant medget ahead gjøre suksess, ha fremgang, komme seg fremget ahead of gå forbi, komme forbi, passereget along klare seg, overlevekomme videre, komme fremover, gjøre fremskritt gå (sin vei)• get along with you!kom deg vekk! \/ stikk!(spesielt amer.) komme overens, trives sammen, være vennerget along! (spesielt britisk, hverdagslig) gi deg, da!, slapp av!get at få tak i, nå, skaffeforståsikte til, mene, insinuere, hinte om• who are you getting at?• what are you getting at?hvor er det du vil?\/hva er det du prøver å si?( hverdagslig) bestikke, kjøpe(britisk, hverdagslig) hakke på, trakassereget at it! ( hverdagslig) sett i gang!get away (from) komme seg vekk (fra), dra (fra), slippe fra, komme fra• did you manage to get away this Easter?slippe unna (fra), rømme, unnslippe (fra), stikke av (fra)• there's no getting away from the fact that...man kommer ikke bort fra at...get away with ( hverdagslig) lykkes med, hale i land, gå fri, vri seg unna, slippe unna medget away with you! ( hverdagslig) sludder!, tøv!, ikke tull!get back få igjen, få tilbake, skaffe tilbakekomme\/gå tilbake, vende tilbakeget back at somebody eller get one's own back on somebody ( hverdagslig) ta revansje over noen, hevne seg på noen, gjøre gjengjeld overfor noenget before komme førget behind komme etter forstå, komme på, komme bakget busy ( hverdagslig) sette i gangget by komme (seg) forbiklare seg, passere, duge• can I get by in these clothes?get by someone with something narre noen til å tro noeget cracking ( hverdagslig) begynneget down (amer., slang, gambling) legge pengene på bordetlegg pengene på bordet, alle sammen, så vi får begynt(eksamen, prøve) skjerpe seg, gjøre det godt(amer., slang, vulgært) ha samleie• I can't relate to a guy who's only interested in getting down every time we meetjeg kan ikke forholde meg til en type som bare er interessert i å gå til sengs hver gang vi møtesfå ned, få i segnotere, skrive ned• did you get the conversation down?bli lei seg, slite på, tyngeikke ta det så tungt\/ikke la det gå inn på deggå av, gå ned, stige av, stige ned, gå fra bordethan satte\/la seg på bakken(amer., hverdagslig) slå seg løs på dansegulvet• get down and party!get down on (amer., slang) gi innget down on one's knees se ➢ knee, 1get down to begynne, sette i gang medget forward komme fremover, gå fremover, gjøre fremskritt, komme seg frem (i verden), gå påget home ( hverdagslig) gjøre inntrykkget going komme i gang, dra av gårdeget his\/hers etc. få som fortjent ( hverdagslig) bli dreptget in få inn, ta inn, få under tak, hente inninnkasseresette innføye til, ta med, få medfå hjem, få i hus( hverdagslig) rekke, ha tid tilankomme, komme (seg) inn, gå inn( sport) komme i mål ( om politisk parti eller politiker) komme inn, bli innvalgt( sjøfart) komme på kloss hold avget in on komme inn i, få et ben innenforget into ( om transportmiddel) gå inn i, sette seg inn i( om klær) komme i, få på seg ( om situasjon) havne i, dumpe opp ikomme inn i, bli vant med( overført) bli tent på, bli bitt av( om følelser) påvirke, styre, komme overget into a rage se ➢ rage, 1get in with komme sammen med, bli kjent med, gjøre seg til venns medget it done with bli ferdig med noe, få unna noe, få noe unnagjortget it in the neck se ➢ neck, 1get it off (slang, vulgært) la det gå for en, få utløsning• he was no fun in bed, he got it off before we'd even startedhan var ikke noe morsom i senga, det gikk for ham før vi var skikkelig i gangget it together ( hverdagslig) få ting til å fungere, lykkes med livetget lost bli borte, gå seg bort• get lost!get off få av (seg), få opp, få løs, ta av (seg), ta oppsende av gårde, få av gårdefå til å sovnebli frikjent, slippe straffklare seg, slippe unnabli ferdig med, forlatedra, komme seg av gårde, startegå av, stige av• can you tell me where to get off?gå vekk fra, gå ned fragifte bort, bli giftgi oppget off (on something) (amer., slang) nyte (noe), digge (noe), bli tilfredsstilt (av noe)• can you believe it, back in the '80s I used to get off on this kind of musickan du skjønne det, på 80-tallet digget jeg denne typen musikk(narkotika, slang) ruse seg (på noe), få rus (av noe)• they said it was a blast to get off on that new drug everyone's talking about(amer., om jazzmusiker) foreta en vellykket improvisasjonget off it! kutt ut!, hold opp!get off on the right\/wrong foot se ➢ foot, 1get something off one's chest se ➢ chest, 1get off somebody's back se ➢ back, 1get off to bed se ➢ bed, 1get off to sleep se ➢ sleep, 1get off with ( hverdagslig) bli kjent med, stå i med(britisk, hverdagslig) ha sex, ligge medget off work se ➢ work, 1get on få på, sette på( om klær) ta på seg, få på segøke, sette opp anspore, inspirere, spore( om transportmidler) gå på, komme på, stige på, sette seg pågå videre, fortsette, komme seg fremklare seg, slå seg frem, lykkes, ha fremgang, trives• how is he getting on?( om arbeid) gå fremover, gå unna• how is work getting on?• get on or get out!komme overens, trives sammenvi kommer godt overens \/ vi trives sammenbli eldreget one's act together se ➢ act, 1get oneself together skjerpe seg, ta seg sammenget oneself up pynte seg, kle seg opp, gjøre seg finhun var velstelt og velkledd\/hun var elegantget one's mad up\/out ( slang) bli sintget on like a house on fire se ➢ house, 1get (up) on one's feet se ➢ foot, 1get on one's nerves se ➢ nerve, 1get one's own back kunne hevde seg, kunne måle seg med noenget on to komme med( om telefon) få tak i, få snakke med( hverdagslig) fatte, forstågjennomskuemerke, få greie på ( spesielt britisk) ta kontakt medget on with ( om arbeid) gå fremover, gå unna• how is work getting on?fortsette, holde på med, sysle medget on (with it)! skynd deg!, fort deg!get out få fremta frem, hente fremfå ut, ta ut, få oppgi ut, komme ut med( om plan e.l.) lage komme (seg) opp av, gå av komme ut, lekke ut( som interjeksjon) forsvinn, ut med deg ( som interjeksjon) sludder, tullget out from under komme seg ut av knipenget out of ( om transportmidler) gå av, gå ut av, komme ut av, stige ut av, slippe ut avkomme (seg) unna, unnslippe, snike (seg) unnaget out of here! (spesielt amer.) gi deg!get out of line være frempå, være frekkget outside of ( slang) helle i seg (drikke), stappe i seg (mat)• you've got outside of the lot!( slang) fatte, forståget over komme over, gå over overvinne, komme overkomme seg etter (sykdom e.l.) komme over, glemme• you can't get over the fact that...get round eller get around omgå, komme utenom, komme forbilure, narre, lokke, overtalebli frisk, komme seg løse (et problem) reise rundt, røre på segget round to doing something få anledning til å gjøre noe, få tid til å gjøre noe, ha tiltak tilget shot\/shut of ( hverdagslig) bli kvittget someone sette noen fast• you've got me there!ta noen• I'll get you!• I got you!nå har jeg deg! \/ der tok jeg deg!• get him!get someone back kjøre noen tilbake, følge noen hjem, passe på at noen kommer vel hjemget someone down gjøre noen deprimert, ta motet fra noenget someone going få noen i gangget someone in (to do something) få noen hjem til seg (for å gjøre noe)get someone into få noen inn isette noen i, dra noen inn i, få noen til å havne iget someone\/something to do something få noen\/noe til å gjøre noeget something across to somebody få noen til å forstå gjøre lykke hos noenget something done sørge for at noe blir gjort, få noe gjortget something down notere, skrive noe ned (om mat, drikke) få noe ned, svelge unnaget something out (om ytring, publikasjon e.l.) få noe ut, utgi noe (britisk, om oppgave eller problem) lykkes medget something out of få noe ut av, sko seg på, oppnåget something out of somebody lokke noe ut av noenget something over ( om idé e.l.) formidleget something over with få noe unnagjortget something sorted out få noe gjort, ordne opp i noeget straight ( hverdagslig) ordne i rekkefølge• in this case, it is important to get the facts straight• get this straight!get stuck into ( slang) begynne jobbe intenstget the best\/worst of somebody få frem det beste\/verste i noenget thee behind me, Satan ( bibelsk) vik fra meg, Satanget there komme seg dit, nå sitt mål, lykkesget through få gjennom, drive gjennomgå gjennom, komme (seg) igjennom, bli ferdig med, greie, avslutte( kommunikasjon) komme frem• I don't know where she is, I've been trying to get through to her all daykomme ut, sive ut, lekke utbruke opp, kvitte seg med( overført) nå frem til, få kontaktget through with bli ferdig med, avslutte, hale i landget through to nå frem til, komme innpåget to bli etter hvert, lære seg åkomme (frem) til, nåkomme i gang medbegynne å spise gå noen på nervene( hverdagslig) gjøre inntrykkget to be bli (etter hvert)get together få sammen, samle (sammen), samles, treffes, møtes(amer.) være enige, enes ordne (opp), sette i stand, ryddeget to know få vite, få greie på• how did you get to know it?bli kjent medget to see treffe, ha mulighet til å treffe• do you ever get to see him?get under få kontroll over, få bukt medkue, undertrykkeget up få opp, få til å reise seg, løfte opp stå oppreise seg, stille seg opp( som interjeksjon) opp med deg, reis deg stige til hest ordne, fikse, arrangere, ordne i stand, stille opp, få sammensette sammen, monterefinne på, dikte opputstyrekle ut (til), pynte, utstyre( om teaterstykke) sette opp, iscenesette vaske og strykefå (opp), opparbeide segforbedre (helsen), opparbeide (følelser) tilegne seg, lære seg, lese seg til, lese seg opp påsette seg inn i, trene opp( om tap) ta igjen ( om vind eller bølger) tilta, bli kraftigere, øke på, friskne påøke, tilta, få fartkomme frem, fly ut av(skog, kratt e.l.)get up to komme til, nå frem tilfinne på, stelle til, ha noe (galt) foreget (out) while the getting's good ( hverdagslig) slutte mens leken er god, komme seg ut mens det ennå er muligget weaving ( slang) begynneget with it ( slang) være med på tinggot up kunstig, tilgjorthave got ha, eie• what have you got?hva er det? \/ hva har du der?have got to være nødt til, måttewhat you see is what you get eller WYSIWYG ( hverdagslig) det blir ikke bedre enn som så den leveres i denne utførelsen ( EDB) det du ser (på skjermen) er det du får ut (som utskrift) -
15 urge
[ə:‹] 1. verb1) (to try to persuade or request earnestly (someone to do something): He urged her to drive carefully; `Come with me,' he urged.) nagovarjati2) (to try to convince a person of (eg the importance of, or necessity for, some action): He urged (on them) the necessity for speed.) poudarjati2. noun(a strong impulse or desire: I felt an urge to hit him.) močna želja- urge on* * *I [ə:dž]nounpodnet, impulz, nagon, pobuda, spodbuda; delujoča sila, pritisk; vnetost, gorečnost (npr. verska)the cosmic urge — skupnost sil, ki vladajo svetuII [ə:dž]transitive verbnagnati, naganjati, tirati; tiščati, pritiskati; siliti, nagovarjati, rotiti, urgirati; spodbosti; iznesti, predložiti ( against proti) (npr. argumente), predočiti, navesti (kot vzrok); posebno naglasiti, poudariti; priporočiti, opomniti; pospešiti (tempo, delo); intransitive verb siliti, rotiti, trdovratno vztrajati (on pri)I urged him to aceept the offer — silil sem ga, naj sprejme ponudboI urged him not to undertake the business — rotil sem ga, naj se ne loti tega posla -
16 go for
vi1) ( fetch)to \go for for sth etw holen;( get) food etc. etw besorgen2) ( try to achieve)to \go for for sth auf etw akk aus sein ( fam) ( try to get hold of) es auf etw akk abgesehen haben;\go for for it! nichts wie ran! ( fam)he was shown the red card for \go foring for the man er bekam die rote Karte, weil er gegen den Mann ging;if I were you I'd \go for for it ich an deiner Stelle würde zugreifen;to \go for for broke aufs Ganze gehen ( fam)3) ( choose)that's the sofa I'd \go for for ich würde dieses Sofa nehmen4) ( attack)5) ( be true for)what Mary just said \go fores for me too was Mary gerade gesagt hat, gilt auch für mich;all my pious resolutions went for nothing aus all meinen frommen Vorsätzen wurde nichts7) ( believe)to \go for for sth etw glauben;they told me that... but I don't \go for for that sie sagten, dass..., aber das kaufe ich ihnen nicht ab ( fam)8) ( have as advantage)to have sth \go foring for one etw für einen sprechen haben;he's got real talent and creative ideas \go foring for him, but... für ihn sprechen sein großes Talent und seine kreativen Ideen, aber...;this film has absolutely nothing \go foring for it an diesem Film gibt es absolut nichts Positives9) (do)to \go for for a drive [ein bisschen] rausfahren ( fam)to \go for for a newspaper eine Zeitung holen gehen;to \go for for a ride ( on a horse) reiten gehen;( in a vehicle) rumfahren ( fam) -
17 system
1) система; комплекс2) совокупность•- absolutely consistent system - absolutely direct indecomposable system - absolutely free system - absolutely irreducible system - absolutely isolated system - allowable coordinate system - almost linear system - ample linear system - artificial feel system - automatic block system - automatic deicing system - binary relational system - binary-coded decimal system - block tooling system - Cartesian coordinate system - completely controllable system - completely ergodic system - completely hyperbolic system - completely identifiable system - completely integrable system - completely irreducible system - completely regular system - completely stable system - completely stratified system - complex number system - conical coordinate system - derivational formal system - differential equation system - differential selsyn system - digital counting system - digital transmission system - elliptic coordinate system - elliptic cylindrical coordinate system - externally inconsistent system - finite state system - finitely axiomatizable system - finitely presented system - fully characteristic quotient system - fundamental system of solutions - hydraulic lift system - integrated switching system - isomorphically embedded system - kernel normal system - linearly dependent system - linearly independent system - live hydraulic system - locking protection system - meteor-burst communication system - modular programming system - parabolic cylindrical coordinate system - permanent four-wheel drive system - pure independent system - radio telephone system - reactor protection system - real number system - receiver-amplifier crioelectric system - remote-cylinder hydraulic system - semantically consistent system - simply consistent system - simply incomplete system - simply ordered system - spherical coordinate system - strongly multiplicative system - structurally stable system - sufficiently general coordinate system - system of frequency curves - system of rational numbers - time multiplex system - time-division multiplex system - uniformly complete system - univalent system of notation - universal system of notation - weakly closed system - weighted number system -
18 system
1. система2. устройствоAgate measuring system — типографская система мер, применяемая в газетном производстве
antimarking system — устройство, предотвращающее возникновение царапин
backup system — дублирующая система; вспомогательная система
clamping system — зажимы, устройство для зажима
color proofing system — система получения цветного пробного отпечатка или изображения; цветопроба
computer-assisted makeup and imaging system — автоматизированная система электронной вёрстки и формирования изображения
computer-controlled storage system — система складирования, управляемая от ЭВМ
computerized layout system — система электронной вёрстки, электронная система макетирования
computer paint system — система видеоживописи, система компьютерной живописи
computer-to-plate system — система бесплёночного изготовления печатных форм; система «ЭВМ — печатная форма»
computer to plate-film system — компьютер, управляющий процессом копирования изображения на формную пластину
constant current biasing transfer system — система переноса под воздействием смещающего напряжения постоянного тока
continuous film dampening system — увлажняющий аппарат непрерывного действия, создающий тонкую плёнку увлажняющего раствора
conveyor system — система конвейеров; транспортирующая система
3. система организации хранения и обработки оригиналов4. устройство подачи страниц оригиналаcopy processing system — система обработки оригинала, система обработки текста
copy-to-plate system — система бесплёночного изготовления печатных форм, система «оригинал — печатная форма»
counting system — система подсчёта; счётное устройство
cylinder storage system — устройство для хранения цилиндров; система хранения цилиндров
Dahlgren dampening system — увлажняющий аппарат фирмы «Дальгрен»
directly updatable micrographic system — микрографическая система с использованием непосредственно «изменяемых» микроформ
drafting system — система изготовления чертежей, машинное изготовление чертежей
dry dot etching system — «сухая» корректура, «сухая» ретушь
dry offset plate system — система изготовления офсетных форм, не требующих увлажнения
electronic proofing system — электронная система получения пробных изображений; электронная цветопроба
electronic publishing system — электронная издательская система, электронная система донаборной обработки текста
electrophotographic liquid developing system — устройство для жидкостного проявления электрофотографического изображения
electrostatic reproduction system — электрографическое устройство, электростатическая копировально-множительная машина
hydraulic pressure system — гидравлический механизм натиска; механизм натиска с гидроприводом
icon-driven page composition system — система пополосной вёрстки с помощью списка команд, обозначенных в виде пиктограмм
identity, security and transaction card system — комплекс оборудования для изготовления удостоверений личности, пропусков и визитных карточек
5. устройство для проявления скрытого изображения, проявляющее устройствоtape drive system — лентопротяжное устройство; лентопротяжка
6. система формирования изображения7. британская имперская система мерinquiry/response system — система "запрос-ответ"
8. типографская система мер, в основу которой положен дюймincineration system — система дожигания, система термического сжигания газообразных выбросов
infeed system — ускоряющее устройство для передачи листа с накладного стола в захваты печатного цилиндра
ink-circulating system — система циркуляции краски; система принудительного нанесения краски на печатную форму
inker system — красочный аппарат, система валиков и цилиндров красочного аппарата
in-line finishing system — отделочная система, агрегатированная с печатной машиной; система поточного брошюрования
integrated dampening system — увлажняющий аппарат, соединённый с красочным аппаратом
IR drying system — инфракрасное сушильное устройство, устройство для отверждения ИК-излучением
IR-clectrophotographic system — ИК-электрофотографическая система, электрофотографическая система, использующая инфракрасное излучение
Kashida automatic line forming system — система автоматического формирования строк способом изменения длины протяжки
laser computer output microfilm system — лазерная система вывода из ЭВМ на микрофильм, лазерная КОМ-система
lens system — оптическая система, система линз
Light Etch system — «Лайт этч систем»
magnetic braking system — система магнитного торможения, магнитный тормоз
microfilm system — микрофильмовая система; система микрофильмирования
monotone electronic prepress system — электронная система допечатной обработки чёрно-белых иллюстраций
newspaper press keyless inking system — красочный аппарат бесконтактного типа для газетных печатных машин
off-press system — система, располагающаяся вне печатной машины
on-press system — система, встроенная в печатную машину
optical reader system — оптическая считывающая система; оптическое читающее устройство
C.G.S. system — система СГС
9. система пополосного набора10. система пополосной вёрсткиpaper waste handling and recovery system — система транспортировки бумажных отходов и их вторичной переработки
pigment-binder system — система «пигмент — связующее»
pin-perforation system — устройство для перфорации, перфоратор
pin register system — система штифтовой приводки ; штифтовая приводочная система
См. также в других словарях:
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